Introduced in 2011. This rich follow-up scent is a wearable interpretation of the fun. sensual spirit of the tour-so fun. in fact. Perry felt the name of the fragrance needed an exclamation point at the end of it. Still. Meow! commands a soft sexuality appropriate for use during any time of day. Its signature comes from a pairing of honeysuckle and pear with the backdrop of creamy vanilla. musk and amber. So while Purr marks Katy Perry's first foray into the fragrance world. Meow!. more than anything. embodies her energy.